Customer Segment Sankey Diagram

About Customer Segmentation

This Sankey diagram visualizes customer movement between different value segments over time. Customers are categorized based on their annual purchase amount into five segments:

• Very High Value: Customers spending more than $10,000 annually
• High Value: Customers spending between $1,000 and $10,000 annually
• Medium Value: Customers spending between $200 and $1,000 annually
• Low Value: Customers spending between $100 and $200 annually
• Very Low Value: Customers spending less than $100 annually
• Attrition: Customers with no purchases in the period

The flow lines show how customers move between segments from year to year. The thickness of each line indicates the number of customers making that transition. "New" represents first-time customers acquired in that year.

Use the configuration panel to adjust the segmentation thresholds and time period for analysis. This detailed view helps identify opportunities to move customers up through value segments and reduce attrition across all tiers.