What is Uplift Analysis? This analysis identifies which products are more likely to be purchased by high-value or growing customers compared to the general customer population. A high uplift ratio indicates a product is strongly associated with valuable customer segments.
High-Value Customer Configuration
Number of years to analyze from today
Annual spend threshold for high-value classification
Years customer must maintain high-value status
Minimum buyers in base population to include product
Minimum uplift to display results
Growing Customer Configuration
Number of years to analyze from today
Maximum spend in Year 1 to qualify as "growing"
Minimum spend in Year 2 to qualify as "growing"
Minimum buyers in base population to include product
Minimum uplift to display results
High-Value Customer Product Uplift
Run analysis to see results
Configure your analysis parameters above and click "Run Analysis" to see results.